All Services
Amplify Reach
Through the Right Voices.
Influencer partnerships that extend your on-ground sampling into digital reach — micro and macro influencer networks curated specifically for FMCG product launches and brand awareness campaigns.
The Right Voice Multiplies Every Sample.
On-ground sampling creates the first touchpoint. Influencer programs extend that moment into digital reach — turning a single trial into a wave of social proof that amplifies your campaign far beyond the street team.
We curate influencer partnerships specifically for FMCG product launches. Our network spans micro influencers embedded in highly engaged niche communities and macro influencers with mass-market reach — each matched precisely to your brand's consumer profile and campaign objective.
From content briefs and sample seeding to performance tracking and post-campaign analytics, we manage the full influencer program alongside your on-ground activation — one agency, total accountability.
From niche community micro-influencers to mass-reach macro partnerships — we match the right voice to your brand's audience size and campaign objective.
Every influencer in our network is vetted for FMCG category fit — audience demographics, engagement authenticity, and prior category experience all assessed before any partnership begins.
Influencer programs are designed to run in parallel with on-ground sampling — amplifying field activations with simultaneous digital content and driving measurable online-to-offline conversion.
From Influencer Mapping to Performance Reporting.
A structured process that ensures every influencer partnership delivers measurable results against your campaign brief.
Influencer Mapping
We analyse your consumer profile, category, and campaign KPIs to identify the optimal influencer tier and audience segment — then shortlist specific profiles from our vetted FMCG network.
Brief & Content Strategy
Brand-aligned content briefs are developed for each influencer tier — balancing brand consistency with authentic creator voice to maximise engagement and trust.
Activation & Distribution
Product samples are dispatched to influencers alongside campaign assets. Content goes live in sync with on-ground sampling activations for maximum combined impact.
Performance Reporting
Post-campaign analytics covering reach, engagement, conversion signals, and brand sentiment — delivered within 48 hours of campaign close via the client dashboard.
Trusted Voices Drive Trial Intent.
Consumers are 3× more likely to try a product recommended by someone they follow than one they see in a traditional ad. Our influencer programs are designed to generate that recommendation at scale — and to capture the data trail it leaves.
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Sampling + Influencer Combined
On-ground sampling and influencer content run simultaneously — each amplifying the other for maximum brand moment impact.
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Audience Data Integration
Influencer campaign data is fed back into your consumer intelligence layer — enriching the first-party data captured from physical sampling.
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Authentic FMCG Fit
We only work with influencers whose audiences genuinely match your consumer profile — no vanity metrics, no mismatched endorsements.
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48-Hour Reporting Turnaround
Post-campaign performance data delivered rapidly so insights flow directly into your next campaign cycle.
Reach That Converts.
The numbers behind our influencer branding programs — built on FMCG-specific execution and measurable outcomes.
Pair Influencer Reach with On-Ground Impact.
Influencer branding delivers maximum results when integrated with physical brand activations.
Brand Activation
Run influencer content in sync with live brand activations — digital and physical working as one integrated campaign.
Experiential Marketing
Influencers attending and amplifying experiential events creates organic reach that paid media cannot replicate.
Strategic Alliances
Co-branded influencer programs with alliance partners — doubling reach while sharing costs across complementary brands.
The Right Influencer Changes Your Reach Equation.
Tell us your brand, your launch objective, and your target consumer. We'll build the influencer program that gets your product into the right feeds.
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