Not every product reaches its consumer the same way. We select the right distribution channel — or combination — based on your product, your audience, and your campaign objective. Never guesswork. Always deliberate.
Each method is chosen based on your product type, target consumer, and campaign objective — never defaulted to. Ten proven distribution channels, precision-matched to your brief.
Our highest-engagement method — your product placed directly into consumer hands at high-footfall locations. Field teams create a brief, memorable brand interaction at the exact right moment.
Uses social media ad-targeting to identify and reach exact households. Consumers request a sample and receive it at their door — with purchase intent data captured at delivery.
Rapid, unannounced activations deployed in high-traffic public spaces for immediate consumer impact. Ideal for creating buzz with limited budget and zero lead time.
Your brand integrated into the fabric of events — festivals, trade shows, sporting events, community gatherings. Reaches pre-qualified, engaged audiences in a high-receptivity mindset.
Point-of-purchase activations at the moment of buying decision. We convert undecided shoppers at the shelf through live demonstrations, tastings, and direct brand interactions.
GPS-tracked field teams deliver your product directly to targeted households — pinpoint postcode-level targeting ensures only your ideal consumer demographic receives the sample.
Workplace activations targeting premium-income segments where purchasing power and brand affinity align. Access corporate campuses, tech parks, and co-working spaces.
Partner with online retail platforms to include your samples inside high-affinity ecommerce orders — reaching consumers already in an active buying mindset at the point of delivery.
Campus activations and hostel distributions targeting India's largest aspirational consumer segment. We map institutions to your demographic and deploy with precision.
Your product curated inside premium promotional packages at weddings, corporate events, alumni gatherings, and partner activations — reaching consumers with borrowed trust.
For major product launches and large-scale rollouts, we deploy all three methods in a deliberate phased sequence — each stage building on the last to maximise awareness, data, and conversion.
Plan Your Campaign
Brand-to-Hand — Awareness & Trial
On-ground teams drive rapid, wide awareness across target geographies. Consumers receive the product directly, creating the first meaningful brand touchpoint at scale.
Social Sampling — Data & Digital Bridge
Targeted social delivery captures household trial and structured consumer data simultaneously — building the first-party audience that powers digital follow-up campaigns.
Goody Bag — Premium Audience Penetration
High-value audience placement through events and partner channels reaches aspirational consumers with borrowed trust, reinforcing brand positioning at the top of the market.
Whether we run Brand-to-Hand, Social Sampling, or Goody Bag — every campaign we execute is backed by the same operational infrastructure. Method changes; discipline doesn't.
Every sample is tracked from warehouse to consumer hand. Strict inventory management and field-level accountability ensure your product reaches the intended audience — and only them.
Campaign execution is monitored live. You can see distribution progress, location coverage, and field team activity as it happens — not just in an end-of-week summary.
Purchase intent signals, consumer feedback, and opt-in consent are captured at the point of trial — giving you a structured dataset to fuel retargeting and personalisation after the campaign ends.
After every campaign you receive a structured ROI analysis: samples distributed, consumer responses, purchase intent rates, and actionable recommendations for the next cycle — delivered via a clear client dashboard.
We own the full last-mile supply chain — from warehouse pickup to consumer delivery. White label fulfillment available, so every touchpoint in the distribution chain carries your brand identity, not ours.
Our on-ground teams are recruited and trained specifically for consumer goods campaigns. They understand brand messaging, consumer engagement, and the pace of FMCG distribution — not just logistics.
Bring us your brand, your target consumer, and your campaign objective — we'll build the sampling strategy that fits your product precisely.
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